American gaming hotel and casino corporation from Reno, Nevada, Caesars Entertainment, has reported an expansion of its sports betting footprint across the United States. Apart from acting as the official supplier of odds data for ESPN and Turner Sports, the gambling establishment is now running branded sportsbooks in seven states – Indiana, Iowa, Mississippi, Nevada, New Jersey, New York and Pennsylvania.
By the end of September, Caesars managed to set up sports betting shops on 29 locations, including mobile sports betting in leading gambling hot spots across the US – Las Vegas Strip, NV and Atlantic City, NJ. The operator is waiting for the pending regulatory approval to be confirmed in Pennsylvania, aiming to launch in Q4 of the current year.
The American gambling company currently operates over 50 properties. However, one of the venues in Biloxi, Mississippi, has reported a month-over-month revenue increase of 10 per cent with additional beverage sales up to 300%. The property has also confirmed that the improved overall gaming proceeds come as the result of new sportsbook customers as well as re-activated visitors.
Partnerships to Help Brand Recognition
Despite the company’s recent decision to sell Las Vegas Rio All-Suite Hotel and Casino for $516 million USD, Caesars Entertainment remains at the top of the industry by entering engaging agreements with influential brands in all of sports media.
By collaborating with broadcasting studios at The LINQ Hotel & Experience as well as Caesars Palace, the official supplier of odds for ESPN and Turner Sports continues to engage its fans and bring next-level experience to the sector.
“The sports betting landscape continues to evolve and Caesars Entertainment is leading the industry by offering new and innovative ways for fans to engage with sports-related content while placing their bets in a sports book or through a mobile app.
Our coveted partnerships, especially those in the broadcast space, have increased brand recognition for Caesars while also providing guests and sports fans new sports betting related content and experiences to enjo,” said Christian Stuart about the expansion in seven US states, Caesars Entertainment Corp’s executive vice president of gaming & interactive.
Thirty Years of Responsible Gaming
The world’s diversified gaming and entertainment company has recently celebrated a milestone by marking thirty years of responsible gaming with $1 million donation to the National Center for Responsible Gaming, as well as other third-party institutions in the country.
Since the establishment of the program, Caesars has managed to train more than 4,000 responsible gaming ambassadors, helping further advance and shape of the industry and market.
Jones Blackhurst, recently appointed board member and executive vice president of public policy and corporate responsibility commented:
“Thirty years ago, Caesars Entertainment took the initiative to create the first responsible gaming program, serving our guests who could no longer play for fun. We were determined to provide meaningful solutions for problem and underage gaming.”
According to Blackhurst, the company views responsible gaming as “the concern of all Caesars’ team members” and said that it should represent a central policy when running a gambling business.
“Caesars now runs sportsbooks in seven states at nearly 30 venues”, yogonet.com, October 3, 2019.